PR News Webinar:
How to Communicate Your Corporate Social Responsibility Commitments

A Nuts & Bolts Workshop presented by PR News

Thursday, March 22, 2007
1:30-3:00 p.m. (ET)

One fee for unlimited attendance at each site.  *$297 per location.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Corporations recognize that Corporate Social Responsibility initiatives usually result in reputational and financial gains for their organization. But many companies struggle with how to communicate their CSR activities to different stakeholders. How do you create an authentic communications message around your CSR commitments?  How do you determine best issues/causes to support and the use the power of PR to boost your CSR presence? What exactly is PR's role in CSR?

In this 90-minute action-packed webinar from leading industry publication PR News, you'll discover the latest CSR communications trends, the business case for communicating CSR activities, and a methodology for developing a strategic CSR communications plan.  You'll hear behind-the-scenes CSR case studies on some of the leaders in this area and learn how to apply next practices in CSR to your organization.  You'll learn what's worked, why and how you can reach a similar level of success.

This is a one-of-a-kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program.

Join PR News on March 22 for a 90-minute seminar that will answer your questions about developing an effective CSR communications strategy to reach different types of stakeholders.

Hear from these CSR experts:

	Jessica Graham Director, Public Affairs Time Warner Cable, Charlotte Division
	Mike Lawrence Senior Vice President Cone
	David Zucker Partner and Director of CauseWorks Porter Novelli
	Moderator: Peggy Cope, Editorial Director, PR News

PR News has designed this 90-minute program to cover these critical CSR communications topics:

• PR's role in CSR
• Trends in stakeholder expectations regarding CSR communications
• Strategies for launching cause branding campaigns
• Partnership strategies for your cause branding initiatives
• Tying your CSR efforts to reputation, sales and employee retention
• Developments in corporate CSR communications
• Creating a solid CSR information base - a CSR report
• Determining the right focus for your company's CSR communications
• Developing an integrated CSR communications strategy
• Creating overarching CSR messages
• Developing appropriate vehicles to reach different stakeholders
• Using creative to bring CSR issues to life
• Determine the resources you need in your PR department

You can't afford to miss this exclusive CSR Webinar on March 22.
Register today!

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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