PR News Webinar:
Building Community & Reputation Online With Social Media Tools

Wednesday, April 18, 2007
1:30-3:00 p.m. (ET)

Webinar Partner:

One fee for unlimited attendance at each site.  *$297 per location.

Bonus for Attending: Free Copy of the soon-to-be-released "An Analysis of Aggressive Online Behavior Targeted at Corporations, their Products, Services and Brands

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Managing your organization's reputation online and communicating with your key stakeholders has never been more difficult. The days of just monitoring and responding to what traditional journalists are saying about you online are long gone. Enter citizen journalists, blogs, videos, wikis, and the prosumer generation  - and your job just got a lot harder.

Web 2.0 presents challenges and unparalleled opportunities to harness better and smarter relationships with stakeholders. This requires new tools, skills and approaches to traditional PR practices.

Join PR News on April 18th for a must-attend Webinar that will remove the cloud from the new media platforms that can improve your communications initiatives. Our experts will cover how you can use these platforms to improve your PR and your bottom line -

• Video
• Blogs
• Videoblogs
• Wikis
• Social networks

Our Webinar speakers know what's working and what's not and they will share these case studies with you, and arm you with the tools you'll need to:

• Build a strong community around your brand
• Understand and respond appropriately to negative behaviors
• Monitor and track all this activity to measure your PR effectiveness
• Create must-see videos for your company or clients
• Create and manage a wiki
• Write the right blog
• Respond to bloggers and other citizen journalists
• Market your products and services through video and online communities

Hear from these industry experts:

	Bonin Bough EVP, Interactive, Social & Emerging Media, Weber Shandwick'
	Jim Nail Chief Strategy & Marketing Officer, Cymfony
	Scott Wilder Scott K. Wilder, Group Manager for Intuit’s QuickBooks.com and QuickBooksGroup
	Christopher Barger Director of Global Communications Technology, General Motors
	Moderator: Courtney Barnes, Editor, PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

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