Tuesday, June 27, 2006
1:30-3 p.m. ET

A Webinar brought to you by PR News
Association Partner: Counselors Academy



Sponsored by:

Bonus for attending: All attendees will receive an Executive Summary of the Webinar and full access to the Webinar for 6 months. Plus you will be entered into a drawing to receive an iPod Nano (multiple winners).

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

You can run, but you can’t hide from blogs, podcasts, videoblogs, RSS and wikis. They’re here to stay and they can be a PR person’s best friend, because they allow you to send targeted messages to stakeholders and connect with new audiences. They can also be your worst enemy if you aren’t monitoring what’s being said by bona fide media and the new wave of citizen journalists.

We understand there’s just too much clutter in the marketplace and PR News hears from readers that they don’t even know where to begin and, sometimes, where to stop when it comes to the latest technologies.

That’s why we’ve designed a Webinar to help you navigate the digital terrain and determine best paths for your organization. At the June 27 th PR News Webinar, we’ve lined up the best of the best:

Hear from these experts:

Steve Wilson, Senior Director, Global Web Communications at McDonald's

Robert Scoble, Microsoft’s Technical Evangelist

Steve Cody, President of Peppercom (also president of Counselors Academy)

             Moderator:  Jim Nail, Chief Strategy & Marketing Officer, Cymfony

The speakers (who are both communications execs and bloggers) will share their strategies for effectively using high-tech to boost your company’s brand, reputation and even its bottom line. At this 90-minute webinar, we’ll show you how a corporate blog – or a government or nonprofit blog -- can improve the dialogue between your company and stakeholders, from customers to critics to employees.

And we’ll de-mystify the inexpensive and effective new technologies like podcasts and videoblogs so that you and your PR team can use them with ease and effectiveness to maximize your PR. Plus, we’ll provide you with the best resources for monitoring and measuring what’s being said about your company and its executives online.

The June 27 th Digital PR Webinar will cover these must-know topics:

• Essentials for Starting a Corporate Blog
• Podcasting to employees and other key stakeholders
• Viral PR and marketing strategies, from video clips to advergames
• The art & science of promoting your blog and building traffic
• Monitoring and measuring discussion online – from Web sites to blogs
• Mobile marketing and PR strategies
• Defending your company From bloggers’ Attacks
• Coordinating your digital initiatives with traditional PR
• Videoblogs: how to do them -- right
• Pitching your story to podcasters and bloggers
• Setting up corporate blogging policies
• Enrich internal communications through podcasts and blogs

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact  Amy Jefferies at  ajefferies@accessintel.com

You can’t afford to miss this exclusive Webinar on June 27. Register today!