In a marketplace where transparency, accountability and sustainability are no longer work ethics but mantras, your CSR efforts drive right to the heart of the matter, from communicating your business ethics to improving your relations in the communities you serve.

Learn how your CSR initiatives can be a major contributor to your organization's "triple bottom line" of economic, social and environmental success among your many stakeholders. Join PR News on Nov. 16 for a 90-minute seminar that will answer your questions on CSR and give you the tools and confidence to executive effective CSR programs.

Because of the corporate scandals in the last few years, the nation's CEOs have suffered a huge loss of confidence with the public and, subsequently, have a newfound respect for PR. At the same time, CEOs are grappling with myriad challenges, including new business regulations (SOX, Reg-FD), the growing clout among NGOs and pressure to create better, bona fide CSR programs.

Most companies are frustrated by their CSR efforts but haven't taken the time to figure out whom they are responsible to and what they are responsible for. In this 90-minute webinar, we'll help you evaluate and significantly improve upon your current CSR efforts. Regardless of the size of your company or PR department, we'll help you prioritize stakeholders so your CSR program is focused and effective. And we'll show you how to measure your CSR program and link socially responsible efforts to your goals and bottom line.

A highly distinguished panel of CSR experts from the corporate, agency and academic arenas will share behind-the-scenes case studies and lessons learned about CSR. We've selected presenters who'll focus on the nuts and bolts of effective CSR, including convincing senior management to approve your CSR initiatives.

PR News has designed this 90-minute program to cover these critical CSR topics:

• How to implement the right CSR program (often from the ground up) for your company/client 
• Creating and gaining buy-in for a corporate vision for your CSR programs
• Link CSR messaging to your brand
• Determine which CSR programs bring the most value to you and your stakeholders
• Linking your company's business interest with community needs
• Best strategies for getting your employees involved in and inspired by CSR
• Creating a powerful CSR report that matches your organization's goals
• Best practices for measuring CSR results
• Identifying viable beneficiaries of your program
• Creating CSR partnerships
• Working with customers/clients to determine best CSR program for your company

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Speakers: [Order Now]

• Guy Smith, executive vice president of corporate relations at Diageo North America
• Mary Wong, director of community relations for Office Depot
• Peggy Connolly, communications director at The Center for Corporate Citizenship at Boston College

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Who should attend? [Order Now]

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsiblity
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work? [Order Now]

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need? [Order Now]

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions? [Order Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Amy Jefferies at 301/354-1699 or email ajefferies@accessintel.com

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