PR Measurement Webinar:
Smart, Proven Tactics for Measuring Your
Integrated Communications Efforts

Bonus for Attending!
All Attendees will receive a complimentary copy of “The Measurement Matrix - Matching Goals with Ways to Measure” a comprehensive measurement checklist.

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price, $297 per location. Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Have you heard a lot of measurement speeches, but still have no idea where to start? And, are you charged with determining how your PR initiatives stack up against your colleagues in Marketing & Advertising?

This tactics-packed Webinar gets down and dirty with graphed-out examples and how-to steps that are guaranteed to help you integrate your communications efforts with all business activities—particularly marketing and advertising—to ensure your organization’s goals are realized, whether they are to boost reputation, increase value to stakeholders or improve the bottom line.

This 90-minute PR News Webinar, presented by leading measurement experts, is designed for communications professionals to show you the best ways to measure PR, marketing and advertising outputs to drive your organization’s mission. This Webinar Features Case Studies, Lessons Learned, New PR Measurement Formulas and Downloadable Material.

This Webinar will help you and your team:

• Understand the latest research validating the power of communications to affect outcomes in a measurable way.
• See the importance of consistent messaging between paid and earned media to assure your communications programs will fully realize organizational goals.
• Work through a complete Communications Planning Matrix to ensure that your communications efforts are consistent with business goals.
• Learn a clear “Five Step Measurement Process” that will help you determine if the outputs, outtakes and outcomes you are obtaining are achieving organizational goals.
• Conduct smarter competitive analysis by measuring what really correlates to outcomes: Share of Discussion.
• Learn how PR impacts advertising effectiveness and why your organization will be breaking down the barriers between PR and advertising, if you have not already done so.
• Learn simple but effective “tricks” with math, including some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management.
• Determine the resources you need to build an internal measurement program.
• Prove PR’s worth to senior management by applying your new Measurement savvy.
• Understand where new media measurement fits into the mix, from measuring blogs to social media.

Speakers:

	Angela Jeffrey, APR Vice President Editorial Research, VMS Member, IPR Commission on PR Measurement & Evaluation
	Ken Kerrigan Director, Sub Area Communications Americas Communications & Marketing Ernst & Young
	Ben Billingsley Vice President Horn Group

Moderator:
Courtney Barnes, Editor, PR News

Return to top

Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

Return to top

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

Return to top

What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

Return to top

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

Return to top