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PR News' Crisis Management Guidebook Vol. 2

View TOC & Sample Pages

$399.00 per copy - Order your copy online or call 888-707-5814!

While most organizations have crisis plans in the event of natural disasters, many don't think through the impact of lawsuits, improper behavior online and offline, product recalls and other crises that make the news. To add fuel to the fire, your crisis management and communications plan – if you even have one -- is typically outdated within 30 days of creation.

The guidebook is designed for communications professionals who not only want to avoid a crisis, but should a crisis arrive is armed with the resources, tools and thought leadership to put out the fires effectively.

Chapters include:

Chapter 1: Trends in Crisis Management

Chapter 2: Media Relations

Chapter 3: Internal Communications

Chapter 4: Image Patrol

Chapter 5: Issues Management

Chapter 6: Case Studies in crisis communications

Chapter 7: Digital Communications

Chapter 8: Litigation PR

Chapter 9: The Crisis Plan

This guidebook is based on the premise that PR has the unparallel function of presenting managers with a 360-degree view of the real world. And when dealing with setbacks of any size, PR executives like you must therefore have the smartest, most updated crisis management plan in place. With the 24/7 news cycle and citizens journalists and bloggers potentially wreaking havoc on your reputation, now is the time to ramp up your crisis management skills. This guidebook is designed for communications teams at corporations, nonprofits, government organizations and PR firms - worldwide.

Companies Covered in the Guidebook Include:

American Airlines
American Veterinary Medical Association
ASPCA
Associated Press
Ayers Strategic Public Relations
Barclays
The Bateman Group
Bayer Consumer Care
Blackstone Group
Booz Allen
Boston College Center for Corporate
Citizenship BP
BusinessWeek CDC
Centers for Medicare and Medicaid Services
ChemNutra Company
Chrysler
Coca-Cola
The Cohesion
Colorado Civil Rights Division
CommCore Consulting Group
The Conference Board
CoVeris
Crawford PR
Delta
Dow Corning
Dunkin’ Donuts
European Union
Exxon
Facebook
FBI
Federal Deposit Insurance Corporation
Federal Reserve
Food and Drug Administration
Ford
Fortune
General Electric
General Motors
Google
Greater Manchester Police
Hasbro
HealthSTAR Public Relations
Institute of Crisis Management
IABC Research
Foundation
Ipressroom
JetBlue
Johnson & Johnson
Jobster
KD Paine & Partners
Levick Strategic Communications
Mattel
McNeil Consumer Products
Menu Foods
Merck
Microsoft
Missouri Department of Transportation

MMCPR
Morgan Stanley
National Credit Union Administration
National Pet Food Commission
Natural Selections
New York University
New York Stock Exchange
Nielsen Media Research
Nokia
Office of the Comptroller of the Currency
Peppercom
PETA
Pet Food Institute
Pew Internet and American Life Project
Pitney Bowes Public Communications
Radio Shack
Reed Business Information
Reed Elsevier
RLM PR
Royal Dutch Shell
Showtime
Sides & Associates
S & M NuTech
Southwest Airlines
Starbucks
SternPR
StevensGouldPincus
Stolt-Nielsen SA
3M
TEKgroup International
TJX Companies
Toys ‘R Us
Tyson
The United Fresh Produce Association
Underwriters Laboratories
United Nations
U.S.-China Economic and Security Review
Commission
U.S. Department of Health and Human Services
U.S. Department of Justice
University of Minnesota’s Center for Infectious
Disease Research and Policy (CIDRAP)
VerbFactory
Verizon
Virginia Tech
Visible Technologies
Waggener Edstrom Worldwide
Wal-Mart
Washington Post
WHO
Word of Mouth Marketing Association
World Economic Forum
XO Communications
Yale

This guidebook is your CRISIS COUNSELOR that you can refer to 24/7. You'll get the strategies, tactics and lessons learned to help you stave off a crisis or manage one. Order your copy online or call 888-707-5814!

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.

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Webinar: PR’s Role in Managing & Mitigating Crisis July 23, 2008 \| More Info Training Academy: How to Measure Your New Media Efforts August 6, 2008 \| More Info. Conference: Digital PR Next Practices Summit Oct. 3, 2008 \| More Info.


Digital PR Guidebook Guide to Best Practices in Corporate Social Responsibility view all books


Jul 28 - HR Metrics Summit Jul 31 - Jack Felton Golden Ruler Award Deadline Aug 15 - PR News 15-to-Watch Awards Aug 15 - Call for Entry - PR News' 15 to Watch Calendar