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<title>PR News Online :: Research</title>
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<copyright>2008</copyright>
<pubDate>Mon, 8 Sep 2008 3:16:22 EDT</pubDate>
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    <title>PR News Online :: Research</title>
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    <description>PRNews Online is your best resource for expert news and strategies on PR and Marketing.</description>
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<title>Gen Y Lives for Tech; Sales &amp; Marketing's Shared Interests; Branded Content Sites Score Big</title>
<description>*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. Forrester Research's 2008 North America Technographics...</description>
<link>http://www.prnewsonline.com/research/12008.html</link>
<guid>http://www.prnewsonline.com/research/12008.html</guid>
<pubDate>Mon, 18 Aug 2008 12:00:00 EDT</pubDate>
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<title>All Work &amp; No Play? Digital Media Use Survey Puts Web 2.0 to Work</title>
<description>Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. The 445 survey respondents answered...</description>
<link>http://www.prnewsonline.com/research/12009.html</link>
<guid>http://www.prnewsonline.com/research/12009.html</guid>
<pubDate>Mon, 18 Aug 2008 12:00:00 EDT</pubDate>
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<title>Western Nations Swoon Over Web Ads; Logo Trends Explored; Sustainability Reporting Now the Norm</title>
<description>*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable consequence, spending in traditional media has begun to decline. The study also...</description>
<link>http://www.prnewsonline.com/research/12010.html</link>
<guid>http://www.prnewsonline.com/research/12010.html</guid>
<pubDate>Mon, 18 Aug 2008 12:00:00 EDT</pubDate>
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<title>Value Compensation</title>
<description>Here's more information to back up the argument that PR and HR should join forces on the employee communications front: A study conducted by Harris Interactive and Charlton Consulting Group reveals that the majority of employees underestimate the value of their total compensation, due in large part to a lack...</description>
<link>http://www.prnewsonline.com/research/11919.html</link>
<guid>http://www.prnewsonline.com/research/11919.html</guid>
<pubDate>Wed, 16 Jul 2008 12:00:00 EDT</pubDate>
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<title>You Can Trust Me ... I'm Not With Management</title>
<description>A Watson Wyatt survey suggests that there was no love lost between employees and senior management in 2006, with findings revealing a decrease in trust and confidence in those at the top...</description>
<link>http://www.prnewsonline.com/research/11921.html</link>
<guid>http://www.prnewsonline.com/research/11921.html</guid>
<pubDate>Wed, 16 Jul 2008 12:00:00 EDT</pubDate>
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<title>More Bad-Boss Mojo</title>
<description>A survey of 700 employees by Florida State University College of Business, to be published in the scholarly journal Leadership Quarterly, reinforces the above news with these findings: 39% of respondents said their supervisor failed to keep promises; 37% said their supervisor failed to...</description>
<link>http://www.prnewsonline.com/research/11922.html</link>
<guid>http://www.prnewsonline.com/research/11922.html</guid>
<pubDate>Wed, 16 Jul 2008 12:00:00 EDT</pubDate>
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<title>Talent Management Challenges HR &amp; PR</title>
<description>Human resource managers and their communications counterparts are making one significant New Year's resolution - to find, develop and maintain talent in 2007 - but their chances of eating healthier and exercising more may be more easily accomplished, according to the ORC...</description>
<link>http://www.prnewsonline.com/research/11923.html</link>
<guid>http://www.prnewsonline.com/research/11923.html</guid>
<pubDate>Wed, 16 Jul 2008 12:00:00 EDT</pubDate>
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<title>Quick Study: Generation Y's Bill of Rights; C-Level Executives Like Morning Coffee, Internet; 'Greenfluence' in Mass Market</title>
<description>*Talkin' Bout Y Generation: A report released by MeriTalk last week entitled &quot;Generation Y's Bill of Rights&quot; considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the media. The survey was conducted with more than 2,200 Ys and Baby...</description>
<link>http://www.prnewsonline.com/research/11911.html</link>
<guid>http://www.prnewsonline.com/research/11911.html</guid>
<pubDate>Mon, 14 Jul 2008 12:00:00 EDT</pubDate>
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<title>Did He Really Say That?</title>
<description>The way news travels around the office - whether formally or informally - may help employers determine the best modes for corporate communication at their company, according to a survey by office-services firm Steelcase. Observing the ways employees gossip...</description>
<link>http://www.prnewsonline.com/research/11893.html</link>
<guid>http://www.prnewsonline.com/research/11893.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Transforming Human Resources</title>
<description>Deloitte Consulting's Human Resources Transformation Survey is critical of the approach companies are bringing to revamping their human resource departments, finding that, while 84% of the 150 companies surveyed are currently working on transforming their HR functions, many are...</description>
<link>http://www.prnewsonline.com/research/11897.html</link>
<guid>http://www.prnewsonline.com/research/11897.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>It Takes a Village</title>
<description>Career development programs are on the rise, according to a study from the Institute for Corporate Productivity. The study found that outside of skill- based training, career development is most commonly a community effort, consisting of in-house...</description>
<link>http://www.prnewsonline.com/research/11898.html</link>
<guid>http://www.prnewsonline.com/research/11898.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Ready, Aim, Fire</title>
<description>An Inc.com reader survey demonstrated &quot;who gets shown the door and why&quot; when it comes time to hand out pink slips. Among the results: 20% of respondents...</description>
<link>http://www.prnewsonline.com/research/11899.html</link>
<guid>http://www.prnewsonline.com/research/11899.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Mom v. Dad</title>
<description>According to a survey conducted by Harris Interactive for Adecco USA, dads have a harder time with work-life balance than their female partners. Among the results, culled from more than 500 surveys of full- or part-time employed moms and...</description>
<link>http://www.prnewsonline.com/research/11900.html</link>
<guid>http://www.prnewsonline.com/research/11900.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Modernizing HR</title>
<description>A survey of senior business and human resources executives, conducted by Deloitte Touche Tohmatsu and Economist Intelligence, revealed that the HR function is overloaded by the enormous demands placed on it as employee-relations considerations move to the forefront of leadership agendas. The following...</description>
<link>http://www.prnewsonline.com/research/11901.html</link>
<guid>http://www.prnewsonline.com/research/11901.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Employee Engagement VS. Customer Loyalty</title>
<description>According to a report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty - specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the findings: Development Dimensions...</description>
<link>http://www.prnewsonline.com/research/11902.html</link>
<guid>http://www.prnewsonline.com/research/11902.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Can You Hear Me Now?</title>
<description>The new generation of young and talented workers is demanding that executives rethink their plans of action - and interaction. This point is driven home by a study conducted by SelectMinds, a provider of corporate social networking solutions, which revealed that Gen Y demands networking opportunities in...</description>
<link>http://www.prnewsonline.com/research/11903.html</link>
<guid>http://www.prnewsonline.com/research/11903.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>E.T. Phone ... Work?</title>
<description>A study by Microsoft's Windows Vista mobility team uncovered some very strong sentiments among employees regarding their work habits. Among the results: 77% of surveyed American office workers would like their opportunity to shift their work hours or to work remotely; While 37% say they consider technology...</description>
<link>http://www.prnewsonline.com/research/11904.html</link>
<guid>http://www.prnewsonline.com/research/11904.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>Recruitment Shortcomings</title>
<description>Companies' talent management functions need to kick their efforts up a notch (or five), according to a study conducted by Aon Consulting. The report cites the impending worker shortage - as much as 10 million by 2010, according to the Bureau of Labor Statistics. With this in mind, the survey identified the...</description>
<link>http://www.prnewsonline.com/research/11905.html</link>
<guid>http://www.prnewsonline.com/research/11905.html</guid>
<pubDate>Wed, 9 Jul 2008 12:00:00 EDT</pubDate>
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<title>The Workplace ... 10 Years From Now</title>
<description>A BusinessWeek poll of 2,000 executives and middle managers, covering a variety of topics, tells us that some big and unexpected changes may be in store for the workplace in the coming decade: 54% of people in small companies (under 50 employees) like their jobs, vs. 44% in big companies (1,000+); 9% of...</description>
<link>http://www.prnewsonline.com/research/11895.html</link>
<guid>http://www.prnewsonline.com/research/11895.html</guid>
<pubDate>Tue, 8 Jul 2008 12:00:00 EDT</pubDate>
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<title>Effective Meeting Management</title>
<description>It's often the foundation of corporate activity, yet it can easily turn into the bane of many executives' existences: the meeting. Making sure that meetings are an effective use of time and resources takes skill, and communications execs are in a good position to facilitate good tete-a-tetes. However, a...</description>
<link>http://www.prnewsonline.com/research/11906.html</link>
<guid>http://www.prnewsonline.com/research/11906.html</guid>
<pubDate>Tue, 8 Jul 2008 12:00:00 EDT</pubDate>
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