http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Thu, 21 Aug 2008 6:40:58 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. In our last case study we showed how you actually have a couple of days when an online reputational crisis is brewing as long as you haven’t spoken yet.  In those cases, both Ford and Boing Boing hadn’t uttered a peep, and, despite a growing interest online, they had four or five days to... http://www.prnewsonline.com/news/12019.html http://www.prnewsonline.com/news/12019.html Tue, 19 Aug 2008 12:00:00 EDT You know times are tough when "fuel" is a four-letter word and the word "staycation" has a good chance of being inducted into the Merriam-Webster Dictionary. Every facet of business has felt the effects of this economic downturn--dare we say recession--and communications professionals have had to revise... http://www.prnewsonline.com/news/12011.html http://www.prnewsonline.com/news/12011.html Mon, 18 Aug 2008 12:00:00 EDT Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are challenged to incorporate innovation into their strategies, while at the... http://www.prnewsonline.com/news/12012.html http://www.prnewsonline.com/news/12012.html Mon, 18 Aug 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. The best ideas are based on four principles: utility, juxtaposition, humor and image. 2. Your favorite color could be connected to your... http://www.prnewsonline.com/news/12013.html http://www.prnewsonline.com/news/12013.html Mon, 18 Aug 2008 12:00:00 EDT The term "guerrilla PR" invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful outreach initiatives now have a guerrilla component; after all... http://www.prnewsonline.com/news/12014.html http://www.prnewsonline.com/news/12014.html Mon, 18 Aug 2008 12:00:00 EDT *"Gamma Females" Are Valuable Marketing Targets: A new report by the Meredith Corp. shatters the conventional wisdom that "alpha females" hold the bulk of buying/critiquing power, and as such warrant the most targeting. It is in fact the "gammas"--comprising more than half the female population--who are... http://www.prnewsonline.com/news/12015.html http://www.prnewsonline.com/news/12015.html Mon, 18 Aug 2008 12:00:00 EDT Company: MetLife Agency: Bliss PR, DraftFCB Timeframe: 2006-ongoing As employees take more responsibility for choosing and funding their own benefits, many are seeking guidance from employers to help them make the right decisions. At many companies, open enrollment for employee benefits presents a golden... http://www.prnewsonline.com/news/12016.html http://www.prnewsonline.com/news/12016.html Mon, 18 Aug 2008 12:00:00 EDT By Jeff Mascott The emergence of user-generated content on social networking platforms like YouTube, as well as the ubiquity of forward-to-a-friend tools on Web sites, have made going viral the new buzz phrase for generating buzz. While word-of-mouth (WOM) tactics have become a go-to strategy for... http://www.prnewsonline.com/news/12017.html http://www.prnewsonline.com/news/12017.html Mon, 18 Aug 2008 12:00:00 EDT Study the Patterns That Past Scenarios Yield One of the great insights I gained very early in my career (in fact I have long forgotten where it happened) was about the power of patterns. It is often said that those who fail to study and learn from history are doomed to repeat it. My experience is the... http://www.prnewsonline.com/news/12000.html http://www.prnewsonline.com/news/12000.html Thu, 14 Aug 2008 12:00:00 EDT You can’t say civilization don’t advance, however, for in every war they kill you in a new way. —Will Rogers It’s not the world that’s got so much worse, but the news coverage that’s got so much better. —G. K. Chesterton The Digital Information Age came just after... http://www.prnewsonline.com/news/11995.html http://www.prnewsonline.com/news/11995.html Tue, 12 Aug 2008 12:00:00 EDT Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company's messaging in this space is not just a smart business move--it's imperative... http://www.prnewsonline.com/news/11981.html http://www.prnewsonline.com/news/11981.html Mon, 11 Aug 2008 12:00:00 EDT When the first wave of environmentalism washed ashore in the 1980s and early '90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and little else; meanwhile, the general public adopted "reduce, reuse, recycle"-like mantras without... http://www.prnewsonline.com/news/11982.html http://www.prnewsonline.com/news/11982.html Mon, 11 Aug 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. PR News announces the finalists of the 2008 Platinum PR Awards. 2. When marketing via social media, provide consumers with the brand's assets, a platform and... http://www.prnewsonline.com/news/11983.html http://www.prnewsonline.com/news/11983.html Mon, 11 Aug 2008 12:00:00 EDT It's that time of year again: The PR News 2008 Platinum PR Awards are gearing up to spotlight the past year's most outstanding communications initiatives. The winners and honorable mentions will be feted at an Oct. 2 awards luncheon to be held in New York City. In the meantime, we present here the finalists... http://www.prnewsonline.com/news/11984.html http://www.prnewsonline.com/news/11984.html Mon, 11 Aug 2008 12:00:00 EDT Company: Ben & Jerry's Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry's has a long and storied history, having evolved from a small-town ice cream shop founded by two childhood friends-- Ben and Jerry, of course--to an international franchise... http://www.prnewsonline.com/news/11985.html http://www.prnewsonline.com/news/11985.html Mon, 11 Aug 2008 12:00:00 EDT By Heidi Sullivan & Jay Krall Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social media... http://www.prnewsonline.com/news/11986.html http://www.prnewsonline.com/news/11986.html Mon, 11 Aug 2008 12:00:00 EDT Although today's social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies like Dell, Sun Microsystems and Cisco expand their... http://www.prnewsonline.com/news/11972.html http://www.prnewsonline.com/news/11972.html Mon, 4 Aug 2008 12:00:00 EDT Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be (clients, senior management, investors, etc.). But measurement inherently implies an end... http://www.prnewsonline.com/news/11973.html http://www.prnewsonline.com/news/11973.html Mon, 4 Aug 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. To successfully align marketing and PR efforts, you must plan a completely integrated platform. 2. Less than 20% of survey respondents say their... http://www.prnewsonline.com/news/11974.html http://www.prnewsonline.com/news/11974.html Mon, 4 Aug 2008 12:00:00 EDT RSS--short for Real Simple Syndication--has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don't fully understand how the tool can benefit them. Whether you view digital channels as a necessary evil or a godsend, RSS is... http://www.prnewsonline.com/news/11975.html http://www.prnewsonline.com/news/11975.html Mon, 4 Aug 2008 12:00:00 EDT