http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Thu, 21 Aug 2008 6:32:51 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. ... http://www.prnewsonline.com/mediarelations/12018.html http://www.prnewsonline.com/mediarelations/12018.html Tue, 19 Aug 2008 12:00:00 EDT The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful outreach initiatives now have a guerrilla component... http://www.prnewsonline.com/mediarelations/12001.html http://www.prnewsonline.com/mediarelations/12001.html Mon, 18 Aug 2008 12:00:00 EDT One significant challenge for MetLife’s communications team when it was working on the company's "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to the subject of open enrollment for employee... http://www.prnewsonline.com/mediarelations/12004.html http://www.prnewsonline.com/mediarelations/12004.html Mon, 18 Aug 2008 12:00:00 EDT You're the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know, this idea has taken hold of the executives' hearts and minds, and the ball is in your court to pull off a winning... http://www.prnewsonline.com/mediarelations/11993.html http://www.prnewsonline.com/mediarelations/11993.html Tue, 12 Aug 2008 12:00:00 EDT Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we've left a meeting wishing we'd said more to advance our position but couldn't find the appropriate transition to continue making our points. The frustration of these... http://www.prnewsonline.com/mediarelations/11994.html http://www.prnewsonline.com/mediarelations/11994.html Tue, 12 Aug 2008 12:00:00 EDT Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This application should be relevant to your organization’s goals and accompany a compelling e-mail that... http://www.prnewsonline.com/mediarelations/11979.html http://www.prnewsonline.com/mediarelations/11979.html Thu, 7 Aug 2008 12:00:00 EDT We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out how to run our stations as green as possible but we quickly realized that we could have a much bigger impact if we... http://www.prnewsonline.com/mediarelations/11970.html http://www.prnewsonline.com/mediarelations/11970.html Mon, 4 Aug 2008 12:00:00 EDT Everyone expects journalists to be pushy. To a significant extent, that's their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting coverage. Sometimes, however, reporters and/or the media outlet they serve go too far. They cross the... http://www.prnewsonline.com/mediarelations/11971.html http://www.prnewsonline.com/mediarelations/11971.html Mon, 4 Aug 2008 12:00:00 EDT Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they cover and are typically well-informed. They also have long... http://www.prnewsonline.com/mediarelations/11959.html http://www.prnewsonline.com/mediarelations/11959.html Tue, 29 Jul 2008 12:00:00 EDT News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely from all over the world, should we even keep news conferences... http://www.prnewsonline.com/mediarelations/11945.html http://www.prnewsonline.com/mediarelations/11945.html Mon, 28 Jul 2008 12:00:00 EDT Ryan Lizza, a Washington-based journalist from The New Yorker, was recently denied a press pass (and seat on the plane carrying the press) to Obama's current trip overseas. Supposedly, the campaign received 200 requests with spaces available only for 40 journalists. However, in the wake of the recent... http://www.prnewsonline.com/mediarelations/11943.html http://www.prnewsonline.com/mediarelations/11943.html Fri, 25 Jul 2008 12:00:00 EDT Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered what we could do to help.  The one-two punch of hurricanes Katrina... http://www.prnewsonline.com/mediarelations/11940.html http://www.prnewsonline.com/mediarelations/11940.html Tue, 22 Jul 2008 12:00:00 EDT Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald's ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and... http://www.prnewsonline.com/mediarelations/11928.html http://www.prnewsonline.com/mediarelations/11928.html Mon, 21 Jul 2008 12:00:00 EDT You can't be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to stay and is quickly becoming a leading outlet for telling your story. Everyone is blogging. Search engine... http://www.prnewsonline.com/mediarelations/11931.html http://www.prnewsonline.com/mediarelations/11931.html Mon, 21 Jul 2008 12:00:00 EDT When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s a situation almost every communications professional will face at one... http://www.prnewsonline.com/mediarelations/11914.html http://www.prnewsonline.com/mediarelations/11914.html Mon, 14 Jul 2008 12:00:00 EDT When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news coverage can hurt a company’s stock value and jeopardize a... http://www.prnewsonline.com/mediarelations/11915.html http://www.prnewsonline.com/mediarelations/11915.html Mon, 14 Jul 2008 12:00:00 EDT When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to say, you shouldn’t speak out at all, right?  Wrong. When a company has shareholders, employees, customers... http://www.prnewsonline.com/mediarelations/11888.html http://www.prnewsonline.com/mediarelations/11888.html Tue, 8 Jul 2008 12:00:00 EDT To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to effectively deploy a litigation communications strategy, some key steps... http://www.prnewsonline.com/mediarelations/11883.html http://www.prnewsonline.com/mediarelations/11883.html Mon, 7 Jul 2008 12:00:00 EDT ... http://www.prnewsonline.com/mediarelations/11884.html http://www.prnewsonline.com/mediarelations/11884.html Mon, 7 Jul 2008 12:00:00 EDT There's nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer's maximum megabytes but paralyzes it for the remainder of the day. The angst compounds when the reporter is on a deadline. For PR people who need a refresher course on how... http://www.prnewsonline.com/mediarelations/11866.html http://www.prnewsonline.com/mediarelations/11866.html Mon, 30 Jun 2008 12:00:00 EDT