http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 8 Sep 2008 2:49:48 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is having on them—an issue Katie Paine, head of KD Paine & Partners... http://www.prnewsonline.com/digitalpr/howto/12038.html http://www.prnewsonline.com/digitalpr/howto/12038.html Tue, 2 Sep 2008 12:00:00 EDT   Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week's Washington Post, reporter Sarah Halzack said companies are using blogs to talk directly to customers or give... http://www.prnewsonline.com/digitalpr/howto/12043.html http://www.prnewsonline.com/digitalpr/howto/12043.html Tue, 2 Sep 2008 12:00:00 EDT A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer strategies and user behavior. Among the findings... http://www.prnewsonline.com/digitalpr/howto/12023.html http://www.prnewsonline.com/digitalpr/howto/12023.html Mon, 25 Aug 2008 12:00:00 EDT The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time of its users. Personalization is the direction in which search engines need to move in order to... http://www.prnewsonline.com/digitalpr/howto/12027.html http://www.prnewsonline.com/digitalpr/howto/12027.html Mon, 25 Aug 2008 12:00:00 EDT A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw a banner ad across their home pages. On Aug. 7, the company limited the number of people a... http://www.prnewsonline.com/digitalpr/howto/12035.html http://www.prnewsonline.com/digitalpr/howto/12035.html Mon, 25 Aug 2008 12:00:00 EDT New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is surpassing that created by publishers. In 2005... http://www.prnewsonline.com/digitalpr/howto/12020.html http://www.prnewsonline.com/digitalpr/howto/12020.html Tue, 19 Aug 2008 12:00:00 EDT In our last case study we showed how you actually have a couple of days when an online reputational crisis is brewing as long as you haven’t spoken yet.  In those cases, both Ford and Boing Boing hadn’t uttered a peep, and, despite a growing interest online, they had four or five days to... http://www.prnewsonline.com/digitalpr/casestudies/12019.html http://www.prnewsonline.com/digitalpr/casestudies/12019.html Tue, 19 Aug 2008 12:00:00 EDT According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail at all hours of the day and from every place imaginable. Some even hide their... http://www.prnewsonline.com/digitalpr/howto/12002.html http://www.prnewsonline.com/digitalpr/howto/12002.html Mon, 18 Aug 2008 12:00:00 EDT Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are challenged to incorporate innovation into their strategies, while at the... http://www.prnewsonline.com/digitalpr/howto/12003.html http://www.prnewsonline.com/digitalpr/howto/12003.html Mon, 18 Aug 2008 12:00:00 EDT *Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. Forrester Research's 2008 North America Technographics... http://www.prnewsonline.com/digitalpr/research/12008.html http://www.prnewsonline.com/digitalpr/research/12008.html Mon, 18 Aug 2008 12:00:00 EDT Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. The 445 survey respondents answered... http://www.prnewsonline.com/digitalpr/research/12009.html http://www.prnewsonline.com/digitalpr/research/12009.html Mon, 18 Aug 2008 12:00:00 EDT *Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable consequence, spending in traditional media has begun to decline. The study also... http://www.prnewsonline.com/digitalpr/research/12010.html http://www.prnewsonline.com/digitalpr/research/12010.html Mon, 18 Aug 2008 12:00:00 EDT Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s messaging in this space is not just a smart business... http://www.prnewsonline.com/digitalpr/howto/11987.html http://www.prnewsonline.com/digitalpr/howto/11987.html Tue, 12 Aug 2008 12:00:00 EDT Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing success. “From a best practices standpoint, providing... http://www.prnewsonline.com/digitalpr/howto/11989.html http://www.prnewsonline.com/digitalpr/howto/11989.html Tue, 12 Aug 2008 12:00:00 EDT Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social media influencers and corporate executives can be... http://www.prnewsonline.com/digitalpr/howto/11991.html http://www.prnewsonline.com/digitalpr/howto/11991.html Tue, 12 Aug 2008 12:00:00 EDT Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies like Dell, Sun Microsystems and Cisco expand... http://www.prnewsonline.com/digitalpr/howto/11965.html http://www.prnewsonline.com/digitalpr/howto/11965.html Mon, 4 Aug 2008 12:00:00 EDT •    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the Web analytic support to measure your... http://www.prnewsonline.com/digitalpr/howto/11966.html http://www.prnewsonline.com/digitalpr/howto/11966.html Mon, 4 Aug 2008 12:00:00 EDT RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool can benefit them. Whether you view digital channels as a necessary evil or a... http://www.prnewsonline.com/digitalpr/howto/11967.html http://www.prnewsonline.com/digitalpr/howto/11967.html Mon, 4 Aug 2008 12:00:00 EDT MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the... http://www.prnewsonline.com/digitalpr/howto/11962.html http://www.prnewsonline.com/digitalpr/howto/11962.html Wed, 30 Jul 2008 12:00:00 EDT Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element is control. By its very nature, crises will demand reactive decision-making... http://www.prnewsonline.com/digitalpr/howto/11956.html http://www.prnewsonline.com/digitalpr/howto/11956.html Mon, 28 Jul 2008 12:00:00 EDT