http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 8 Sep 2008 2:56:45 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. At its very core, the green movement is about sustaining life—and it seems that the best way to honor and preserve our surroundings is to participate in the life that surrounds us every day. Sure, going green means taking some specific steps—to reuse, recycle and reduce as much as possible, to... http://www.prnewsonline.com/corporate/12046.html http://www.prnewsonline.com/corporate/12046.html Wed, 3 Sep 2008 12:00:00 EDT Several years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was, for the most part, a result of systematic monitoring of a whole range of global... http://www.prnewsonline.com/corporate/12039.html http://www.prnewsonline.com/corporate/12039.html Tue, 2 Sep 2008 12:00:00 EDT What’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the private and pubic sector with much zeal. What is Experiential... http://www.prnewsonline.com/corporate/12040.html http://www.prnewsonline.com/corporate/12040.html Tue, 2 Sep 2008 12:00:00 EDT More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of the Internet and social media for their own b-to-b... http://www.prnewsonline.com/corporate/12037.html http://www.prnewsonline.com/corporate/12037.html Tue, 26 Aug 2008 12:00:00 EDT Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that lawmakers have introduced to specifically address global climate change and greenhouse gas emissions... http://www.prnewsonline.com/corporate/12022.html http://www.prnewsonline.com/corporate/12022.html Mon, 25 Aug 2008 12:00:00 EDT ... http://www.prnewsonline.com/corporate/12026.html http://www.prnewsonline.com/corporate/12026.html Mon, 25 Aug 2008 12:00:00 EDT We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global economy which has redefined the way we do business and how we view the world. Being World Citizens... http://www.prnewsonline.com/corporate/12021.html http://www.prnewsonline.com/corporate/12021.html Tue, 19 Aug 2008 12:00:00 EDT No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here, the term non-financial reporting refers to the process of measuring and... http://www.prnewsonline.com/corporate/12006.html http://www.prnewsonline.com/corporate/12006.html Mon, 18 Aug 2008 12:00:00 EDT Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most cases, they all are focused on making a difference in the world in which we live, be it the... http://www.prnewsonline.com/corporate/12007.html http://www.prnewsonline.com/corporate/12007.html Mon, 18 Aug 2008 12:00:00 EDT When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and little else; meanwhile, the general public adopted “reduce, reuse, recycle”-like... http://www.prnewsonline.com/corporate/11988.html http://www.prnewsonline.com/corporate/11988.html Tue, 12 Aug 2008 12:00:00 EDT There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is... http://www.prnewsonline.com/corporate/11990.html http://www.prnewsonline.com/corporate/11990.html Tue, 12 Aug 2008 12:00:00 EDT According to a  Alloy Media + Marketing's 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year  (up 20% rom ‘07) but they are more socially conscious and eco-friendy than... http://www.prnewsonline.com/corporate/11980.html http://www.prnewsonline.com/corporate/11980.html Thu, 7 Aug 2008 12:00:00 EDT According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y'ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, Ikea, 7th Generation, Apple, the Body Shop, Starbucks... http://www.prnewsonline.com/corporate/11968.html http://www.prnewsonline.com/corporate/11968.html Mon, 4 Aug 2008 12:00:00 EDT With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural resources as well as to sustain our livelihood on the planet. No matter what... http://www.prnewsonline.com/corporate/11969.html http://www.prnewsonline.com/corporate/11969.html Mon, 4 Aug 2008 12:00:00 EDT It's surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In fact, if you were to ask 10 people what it means to go green, you’re... http://www.prnewsonline.com/corporate/11944.html http://www.prnewsonline.com/corporate/11944.html Mon, 28 Jul 2008 12:00:00 EDT A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the efforts of more than a... http://www.prnewsonline.com/corporate/11946.html http://www.prnewsonline.com/corporate/11946.html Mon, 28 Jul 2008 12:00:00 EDT If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What are you doing that is... http://www.prnewsonline.com/corporate/11947.html http://www.prnewsonline.com/corporate/11947.html Mon, 28 Jul 2008 12:00:00 EDT Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the whim of senior executives are long gone in most organizations.  Effective... http://www.prnewsonline.com/corporate/11929.html http://www.prnewsonline.com/corporate/11929.html Mon, 21 Jul 2008 12:00:00 EDT Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations that can really make a difference in the... http://www.prnewsonline.com/corporate/11930.html http://www.prnewsonline.com/corporate/11930.html Mon, 21 Jul 2008 12:00:00 EDT Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key considerations to take into account when initiating a skills-based... http://www.prnewsonline.com/corporate/11939.html http://www.prnewsonline.com/corporate/11939.html Mon, 21 Jul 2008 12:00:00 EDT