http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Thu, 21 Aug 2008 7:18:29 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global economy which has redefined the way we do business and how we view the world. Being World Citizens... http://www.prnewsonline.com/corporate/12021.html http://www.prnewsonline.com/corporate/12021.html Tue, 19 Aug 2008 12:00:00 EDT No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here, the term non-financial reporting refers to the process of measuring and... http://www.prnewsonline.com/corporate/12006.html http://www.prnewsonline.com/corporate/12006.html Mon, 18 Aug 2008 12:00:00 EDT Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most cases, they all are focused on making a difference in the world in which we live, be it the... http://www.prnewsonline.com/corporate/12007.html http://www.prnewsonline.com/corporate/12007.html Mon, 18 Aug 2008 12:00:00 EDT When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and little else; meanwhile, the general public adopted “reduce, reuse, recycle”-like... http://www.prnewsonline.com/corporate/11988.html http://www.prnewsonline.com/corporate/11988.html Tue, 12 Aug 2008 12:00:00 EDT There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is... http://www.prnewsonline.com/corporate/11990.html http://www.prnewsonline.com/corporate/11990.html Tue, 12 Aug 2008 12:00:00 EDT According to a  Alloy Media + Marketing's 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year  (up 20% rom ‘07) but they are more socially conscious and eco-friendy than... http://www.prnewsonline.com/corporate/11980.html http://www.prnewsonline.com/corporate/11980.html Thu, 7 Aug 2008 12:00:00 EDT According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y'ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, Ikea, 7th Generation, Apple, the Body Shop, Starbucks... http://www.prnewsonline.com/corporate/11968.html http://www.prnewsonline.com/corporate/11968.html Mon, 4 Aug 2008 12:00:00 EDT With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural resources as well as to sustain our livelihood on the planet. No matter what... http://www.prnewsonline.com/corporate/11969.html http://www.prnewsonline.com/corporate/11969.html Mon, 4 Aug 2008 12:00:00 EDT It's surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In fact, if you were to ask 10 people what it means to go green, you’re... http://www.prnewsonline.com/corporate/11944.html http://www.prnewsonline.com/corporate/11944.html Mon, 28 Jul 2008 12:00:00 EDT A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the efforts of more than a... http://www.prnewsonline.com/corporate/11946.html http://www.prnewsonline.com/corporate/11946.html Mon, 28 Jul 2008 12:00:00 EDT If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What are you doing that is... http://www.prnewsonline.com/corporate/11947.html http://www.prnewsonline.com/corporate/11947.html Mon, 28 Jul 2008 12:00:00 EDT Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the whim of senior executives are long gone in most organizations.  Effective... http://www.prnewsonline.com/corporate/11929.html http://www.prnewsonline.com/corporate/11929.html Mon, 21 Jul 2008 12:00:00 EDT Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations that can really make a difference in the... http://www.prnewsonline.com/corporate/11930.html http://www.prnewsonline.com/corporate/11930.html Mon, 21 Jul 2008 12:00:00 EDT Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key considerations to take into account when initiating a skills-based... http://www.prnewsonline.com/corporate/11939.html http://www.prnewsonline.com/corporate/11939.html Mon, 21 Jul 2008 12:00:00 EDT     Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since its launch in 2003. However... http://www.prnewsonline.com/corporate/11916.html http://www.prnewsonline.com/corporate/11916.html Mon, 14 Jul 2008 12:00:00 EDT Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and sales. The idea began with an American Express campaign in 1983 that... http://www.prnewsonline.com/corporate/11917.html http://www.prnewsonline.com/corporate/11917.html Mon, 14 Jul 2008 12:00:00 EDT Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies: If your cause is the environment, who benefits from having natural resources... http://www.prnewsonline.com/corporate/11891.html http://www.prnewsonline.com/corporate/11891.html Wed, 9 Jul 2008 12:00:00 EDT Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business, this retailer – let’s call it Acme -- relied heavily on labor in developing countries to produce goods... http://www.prnewsonline.com/corporate/11882.html http://www.prnewsonline.com/corporate/11882.html Mon, 7 Jul 2008 12:00:00 EDT According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up short; however, all is not lost. The Porter Novelli report shows that a... http://www.prnewsonline.com/corporate/11886.html http://www.prnewsonline.com/corporate/11886.html Mon, 7 Jul 2008 12:00:00 EDT In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more by how they are meeting the... http://www.prnewsonline.com/corporate/11865.html http://www.prnewsonline.com/corporate/11865.html Mon, 30 Jun 2008 12:00:00 EDT