http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Sat, 5 Jul 2008 2:49:53 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Almost everyone understands the basic concept of a widget - what it is and what it does -  but understanding just how to maximize a widget's functionality is another beast altogether. Since social media gives everyone a platform to communicate, it has become essential for the PR community to stay on top... http://www.prnewsonline.com/digitalpr/howto/11878.html http://www.prnewsonline.com/digitalpr/howto/11878.html Thu, 3 Jul 2008 12:00:00 EDT Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase your existing brand's awareness as found on www.evencarmichael.com. 1) Focus On Your Newsworthy Attributes The... http://www.prnewsonline.com/digitalpr/howto/11879.html http://www.prnewsonline.com/digitalpr/howto/11879.html Thu, 3 Jul 2008 12:00:00 EDT It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching... http://www.prnewsonline.com/digitalpr/howto/11880.html http://www.prnewsonline.com/digitalpr/howto/11880.html Thu, 3 Jul 2008 12:00:00 EDT An organization's brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined--so much so that differentiating them can be a daunting exercise. Despite the intangibility of these organizational attributes, they must be nurtured and... http://www.prnewsonline.com/news/11870.html http://www.prnewsonline.com/news/11870.html Mon, 30 Jun 2008 12:00:00 EDT It's the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can't measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day catch-22 of the PR industry. While the boilerplate... http://www.prnewsonline.com/news/11871.html http://www.prnewsonline.com/news/11871.html Mon, 30 Jun 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The... http://www.prnewsonline.com/news/11872.html http://www.prnewsonline.com/news/11872.html Mon, 30 Jun 2008 12:00:00 EDT Who says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy's recently released Best Practices Benchmarking Survey. The survey, which polled more than 100 firms based on their 2007 metrics, paints a positive picture of the... http://www.prnewsonline.com/news/11873.html http://www.prnewsonline.com/news/11873.html Mon, 30 Jun 2008 12:00:00 EDT *Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers' purchasing behaviors, the survey explored the role of search in... http://www.prnewsonline.com/news/11874.html http://www.prnewsonline.com/news/11874.html Mon, 30 Jun 2008 12:00:00 EDT Company: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine--it's an obsession. Inspired by picture-perfect styles captured in the media, many women bring a photo of... http://www.prnewsonline.com/news/11875.html http://www.prnewsonline.com/news/11875.html Mon, 30 Jun 2008 12:00:00 EDT By Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community--a good corporate citizen. Today, companies are defining their corporate citizenship--or corporate responsibility--less by their charitable contributions and more by how they are meeting the... http://www.prnewsonline.com/news/11876.html http://www.prnewsonline.com/news/11876.html Mon, 30 Jun 2008 12:00:00 EDT In honor of Independence Day, PR News will not be... http://www.prnewsonline.com/news/11877.html http://www.prnewsonline.com/news/11877.html Mon, 30 Jun 2008 12:00:00 EDT In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more by how they are meeting the... http://www.prnewsonline.com/corporate/11865.html http://www.prnewsonline.com/corporate/11865.html Mon, 30 Jun 2008 12:00:00 EDT As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked. If we take the time and effort to learn about the kind of... http://www.prnewsonline.com/corporate/11867.html http://www.prnewsonline.com/corporate/11867.html Mon, 30 Jun 2008 12:00:00 EDT Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are responding to environmental challenges has been the dominant CSR issue... http://www.prnewsonline.com/corporate/11868.html http://www.prnewsonline.com/corporate/11868.html Mon, 30 Jun 2008 12:00:00 EDT There's nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer's maximum megabytes but paralyzes it for the remainder of the day. The angst compounds when the reporter is on a deadline. For PR people who need a refresher course on how... http://www.prnewsonline.com/mediarelations/11866.html http://www.prnewsonline.com/mediarelations/11866.html Mon, 30 Jun 2008 12:00:00 EDT Patent challenges. Counterfeiting lawsuits. Product liability. There's no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is embroiled in a legal dispute. Following are six best practices... http://www.prnewsonline.com/mediarelations/11869.html http://www.prnewsonline.com/mediarelations/11869.html Mon, 30 Jun 2008 12:00:00 EDT A year ago, if you told me that I would be responsible for managing a social network with 5,000 participants, I would have laughed.  Web 2.0 just wasn’t my thing. But today, I’m essentially responsible for maintaining and growing my company’s online community—a community... http://www.prnewsonline.com/news/11864.html http://www.prnewsonline.com/news/11864.html Fri, 27 Jun 2008 12:00:00 EDT Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says.  Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors.  Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack... http://www.prnewsonline.com/news/11863.html http://www.prnewsonline.com/news/11863.html Thu, 26 Jun 2008 12:00:00 EDT One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into a crisis at all or, failing that, you are able to set the appropriate agenda. Here's what you need when planning for... http://www.prnewsonline.com/news/11852.html http://www.prnewsonline.com/news/11852.html Mon, 23 Jun 2008 12:00:00 EDT When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention, scrutiny from industry groups and a huge drop in stock price. "We were one of those companies that... http://www.prnewsonline.com/news/11853.html http://www.prnewsonline.com/news/11853.html Mon, 23 Jun 2008 12:00:00 EDT