Media Training Workshop

Wednesday, June 11, 2008 - Los Angeles, CA
8:30 - 4:30 p.m.

Presented by PR News and CommCore Consulting Group

All attendees will receive:

A take-home video of your mock interview, a Tip Card, a copy of
"Get to the Point" and all your questions answered.

• What we'll cover
• Who is this course for? 
• Your take-aways
• About CommCore
• About the trainers
• Questions?/Location
  

This one of a kind Media Training Workshop is an exclusive on-site workshop for PR professionals to improve their media relations skills and learn how to media train their key executives. You will receive one-on-one training and small group training, in this intensive one-day course led by top media trainers Jerry Doyle, Senior Consultant, CommCore Consulting Group and Cary Pfeffer, Senior Consultant, CommCore Consulting Group. This one day of media training will transform how you work with media and how you and your key executives present themselves to the media.

The Workshop is presented by PR News and CommCore and led by CommCore’s top media trainers.

• Key elements of media and presentations
• Communications research statistics
• How Broadcast and Print communications differ from the business and technology environment
• Getting "headline" up front
• Visual and Vocal presence in various meeting scenarios
• Working with your Media Relations professionals
• On Camera: One-on-One Interviews
• Developing Sound Bites/Message Points
• Strategies for Handling Difficult Questions
• Bridging Technique/Getting in Message Points
• Preparing for Specific Types of Interviews:
  • Print, in person
  • Print, over the phone
  • Radio
  • Satellite
  • Web
  • Industry briefing
  • Press Conference
• On Camera Practice
• Practice with specific types of interviews
• Critiques

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

• A take-home video of your mock interview
• Tip Card
• A copy of "Get to the Point"

CommCore is one of the premiere Media Training companies in the U.S. and around the world.  They have prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas.  CommCore consultants have assisted on some of the most public media events of our generation:  Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.

Cary Pfeffer
Senior Consultant
CommCore Consulting Group

Cary Pfeffer is an accomplished communications training expert with nearly three decades of experience in journalism and public speaking. As a news anchor and reporter in Phoenix and Los Angeles, Cary has covered nearly every major news story. His work has been featured on CBS, NBC, and CNN, and also profiled in the New York Times.

He leverages this experience to provide counsel to CommCore clients on media communications and presentation delivery. Based in Phoenix, his clients include Rackspace Managed Hosting, Coldstone Creamery and America West Airlines. He also co-anchors ABC 15's Daybreak Sunday newscast at KNXV-TV.

Prior to CommCore, Cary was a news anchor with KPHO-TV in Phoenix, where he won an Emmy in the category of “Anchor of the Year.” There, Cary led an 80-person newsroom and anchored the 5:00, 6:00 and 10:00 PM newscasts. Notably, he has interviewed President George W. Bush on two occasions while covering the national conventions. Utilizing his presentation and facilitation skills, Cary has managed contentious town public meetings and debates on topics such as economic growth, education, and domestic violence.

Cary also was an anchor and reporter for KCAL-TV in Los Angeles, covering the O.J. Simpson trial, the Northridge earthquake and the Malibu fires. Prior to his six years in Los Angeles, Cary was a political reporter at KPNX-TV in Phoenix where he covered high profile stories such as the Los Angeles riots, the Charles Keating trial, and the first-ever impeachment of a sitting governor, Evan Mecham.

Cary has experience in radio and newspaper, serving as a reporter in Phoenix and Omaha. He holds a degree in Journalism and Mass Communications from Creighton University in Omaha.

Jerry Doyle
Senior Consultant
CommCore Consulting Group

Jerry Doyle is Principal of CommCore and heads the New York practice. Aside from managing and growing operations, Jerry spearheads marketing efforts and business development for the firm. He delivers communications skills workshops worldwide.

Jerry works with clients to write content for and manage training programs. He assists clients by combining the meeting objectives with a training program that helps reinforce the content. These programs have been developed for financial, healthcare, insurance and technology firms. In addition to managing hundreds of programs in the US, Jerry has conducted seminars in Mexico City, Barcelona, Madrid, London and Prague.

Prior to joining CommCore in 1999, Jerry enjoyed a successful career in healthcare public relations, working for Edelman Public Relations Worldwide and Earle Palmer Brown. During this time, Jerry worked on campaigns and coordinated press events for pharmaceutical clients Pfizer, Johnson & Johnson, Procter & Gamble, Schering-Plough and Wyeth.

Jerry’s articles regarding crisis communications and media relations have been published in The Regan Report, The Advertiser and Media Insider. Jerry has also delivered talks to graduate students and entrepreneurs at New York University, Columbia University, the University of Virginia and Manhattanville College on such topics as Effective Financial Presentations and developing different strategies for U.S. and foreign press.

Jerry holds a Bachelor’s degree in Business and Finance Administration from Mount St. Mary’s College in Maryland.

If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.  The workshop will be held in the CommCore Consulting office, which is located at 1880 Century Park East, Suite 700, Los Angeles, CA 90067.