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Catch-22.0: Measuring Media & Engagement to Boost the Bottom Line

June 30, 2008

It's the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can't measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day catch-22 of the PR industry. While the boilerplate...

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