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Measurement In ActionJanuary 14, 2008 By Terry Heymeyer, professor at the University of Texas at Austin and senior counsel at Pierpont Communications The following are examples of what I have personally experienced in the return on measurable objectives. How determine the effectiveness of your Web site? As one example, we measured the number of... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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