Day two of the ABM Digital Velocity Conference at the Hilton Hotel in Midtown started off with a comprehensive overview of the previous days’ panels as well as the layout of what’s to come. more

    Developing standardized metrics is always a challenge when gauging the success of a campaign, but it becomes even more of a conundrum now that we’re heavily embedded in the digital age. more

A Sampling of Efficiency Measures Metric Examples How to Calculate For Comparing Against Others Share of Discussion Compare the Quality and Quantity of your media coverage to that of your competitors. Best metric to use is Media Value refined by Slant and Prominence. more

• Best Practices in Market Research
• Measurement In Action
• Are Guaranteed Placements PR or Advertising?