In our last case study we showed how you actually have a couple of days when an online reputational crisis is brewing as long as you haven’t spoken yet. In those cases, both Ford and Boing Boing hadn’t uttered a peep, and, despite a growing interest online, they had four or five days to react with their first statement before the online chatterati began their assault. more
Tip Sheet: A New 'Glue' Concept to Make Staff Stick Around 
By Ted Pincus
Whether you're in PR agency management or heading the PR staff of an organization, one of the most frequently recurring nightmares disrupting your sleep nowadays must be employee retention.
If employee relationships are the glue that keeps your clients, or that maintains the rapport of top corporate management, what guarantees that the employee will stick for the long term?
First, consider the scope of the problem. Turnover is a chronic dilemma. According to the latest Stevens Gould Pincus survey of 150 top PR agencies, annual staff turnover is now more than 20%, and more than 24% on average for larger agencies. The prospect of a fifth of your investment in recruiting and training walking out the door every year is staggering. Couple this with the incalculable damage to precious client or departmental relationships, and you have a serious threat to growth, let alone survival.Note: This summary was provided by the Arthur W. Page Society and Burson-Marsteller, and it summarizes the "Authentic Enterprise" session, which took place on April 10, 2008.)
Onward & Upward: PR Business Poised for Growth and Profits
Tired of hearing the word "recession" yet? If so, don't worry--it won't be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at warp speed, in spite of the current economic woes. Fortune magazine even touted PR as one of the 10 fastest-growing professions, based on U.S. Bureau of Labor Statistics data. What's more, the behemoths of the corporate world--clients that agency execs salivate over--recognize PR as growing asset to their business strategies.
"PR is more valuable to a brand than advertising is," says Bruce Himelstein, senior vice president of sales and marketing, The Ritz-Carlton Hotel Co. "Whether it is business press, lifestyle or crisis management, we probably have a much more integrated look at how we put Ritz into our marketplace than even our advertising approach.
Best Practices in Market Research
Market research is the foundation and first step of most every successful measurement effort. While the research needs vary greatly from organization to organization, there are general rules and best practices that can be applied for success. According to Mike Daniels, managing director of Report International, communications professionals should consider these general best practices when embarking on a market research initiative:
1. Ensure the questions answered are directly relevant to your needs—don’t overburden a questionnaire with irrelevant questions, which will just serve to alienate the respondent.
2. Read more
Generation Y's Bill of Rights
C-Level Executives Like Morning Coffee, Internet; 'Greenfluence' in Mass Market
*Talkin' Bout Y Generation: A report released by MeriTalk last week entitled "Generation Y's Bill of Rights" considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the media.
The survey was conducted with more than 2,200 Ys and Baby Boomers in the nation's 10 largest cities. The report was primarily aimed at providing demographic insight in regard to the upcoming presidential election. Notable findings include:
...more research
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