Free Tools for Conducting Keyword Research

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.

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Social Media Measurement Lags Behind in Rising Tracking Trend

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet.

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E-Mail Marketing's Missed Opportunities

*You've Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts.

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Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices.

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Gen Y Lives for Tech; Sales & Marketing's Shared Interests; Branded Content Sites Score Big

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams.

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All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think.

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Western Nations Swoon Over Web Ads; Logo Trends Explored; Sustainability Reporting Now the Norm

*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable consequence, spending in traditional media has begun to decline.

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Pew Research Study