How To...Respond to Media's Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a media comment to be inaccurate, misleading or downright libelous.

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Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative.

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Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings.

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How To...Think Before You Send E-Mails

Can e-mail be helpful? What about annoying?

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Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients.

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E-Mail Marketing's Missed Opportunities

*You've Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts.

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Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google search's returned results.

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