Enhance Your CSR by Marketing from a Philanthropic Perspective
June 23, 2008
Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global Fund to Fight AIDS, Tuberculosis and Malaria by enlisting popular brands to create... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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