Messaging

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.

Companies looking for an agency shouldn’t cross boutique firms off their list. Some businesses need specific, customizable solutions for their communications challenges. And others may have a great internal communications team, but are looking for expertise on a specific emerging trend. For those businesses, boutique agencies could be the way to go.

Organizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.  

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

If you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.

The local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.

Investing in women’s sports, like the World Cup, is no longer seen as something nice to do, but a smart strategy if done with intention.

Our author provides four tips to building a successful public affairs campaign.