According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.
Media Training
When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value
March 16th, 2009 by PRNEWSMeasuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued
Charting The Industry: Press Values PR – With a Few Caveats
March 9th, 2009 by PRNEWSDigital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued
Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy
February 16th, 2009 by PRNEWSBy Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued
As Media Continues to Fragment, Communications Pros Take Note
January 5th, 2009 by PRNEWSFunnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued
Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau
March 31st, 2008 by PRNEWSBy Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued
Tip Sheet: Media Training Execs for Social Media Coverage
January 28th, 2008 by PRNEWSBy Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued