As a public relations and marketing communications career professional, your company may place the climate change issue as one of noise, an interrogative risk, a green deed, or as an exchange of information. It’s none… Continued
Corporate Social Responsibility
All Is Not So Green
December 12th, 2007 by Iris DorbianDespite public protestations, there are some "green" companies that are anything but that.
Luxury Brands Seek to Build CSR Awareness, According to New Study
December 7th, 2007 by Iris DorbianLast week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world’s largest holding companies of luxury brands. For the first time… Continued
How To Measure Strategic Relationships
December 3rd, 2007 by Iris DorbianWhat gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the… Continued
Courting Media For Your CSR News
November 29th, 2007 by Iris Dorbian8 ways you can make the media take serious note of your CSR releases and exclusives.
Building Sustainable Brands: Do Third-Party Certifications Strengthen Your Story?
September 17th, 2007 by PRNEWSSustainability has, thus far, proved to be more than a fleeting trend.
Shades Of Green: Integrating CSR To Improve Business Performance
April 23rd, 2007 by PRNEWSIt’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…
Mining The Gold In Green: Tying The Environment And PR To Business Value
January 8th, 2007 by PRNEWSSo, what’s a marketing and public relations executive to do in the face of environmental problems and related communications issues?
Maximizing The Impact Of Your CSR Press Releases
October 2nd, 2006 by PRNEWSThe CSR press release should be a mainstay of your CSR communications plans and be treated strategically.
PR Sherpa: CSR Resources
August 28th, 2006 by PRNEWSGot Corporate Social Responsibility (CSR) on the brain? If you don’t, you should…