PRNEWS' Nonprofit PR Awards 2006
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2007 Non Profit PR Awards
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The winners of this year's Nonprofit PR Awards were honored on December 4th during an awards luncheon at the National Press Club in Washington DC. Winners and honorable mentions were honored in over 20 categories for outstanding nonprofit PR efforts over the past year. The program was sponsored by CISION, NAPS and PR Newswire Public Interest Services.

PR News Non-Profit Award Winners and Honorable Mentions 2007

Categories

  • Advocacy Campaign and Lobbying Efforts
  • Corporate Partnership/s
  • Crisis Management
  • Employee Communications
  • Event PR
  • External Publication
  • Fundraising and Membership Campaign
  • Interactive PR and Marketing
  • Internal Publication
  • Marketing Communications
  • Media Relations Campaign
  • PR on a Shoestring
  • Press Releases
  • Public Service Campaign
  • Web Site
  • Nonprofit PR Professionals of the Year: VP
  • Nonprofit PR Professionals of the Year: Director
  • Nonprofit PR Professionals of the Year: Manager


  • Advocacy Campaign and Lobbying Efforts

      United States Holocaust Memorial Museum and Google, Inc. - Crisis in Darfur

      American Heart Association - HEART for Women Act Advocacy Campaign

      Fallon and CDF - Elect Susie campaign

      Impact Public Affairs - TIAC – ‘Opposing the elimination of the VRP’

      International Tiger Coalition - End Tiger Trade

    Corporate Partnership/s

      Honeywell and Peppercom - Got 2B Safe! Think Smart, Take Charge!

      United States Holocaust Memorial Museum and Google, Inc - Crisis in Darfur

      Pacific Gas and Electric Company - Seven Steps to Earthquake Safety

      Rogers & Cowan - Music Rising

      Sodexho Foundation - Feeding Our Future 2007

    Crisis Management

      AZA and PCI - Keeping Elephants in Our Future

      American Veterinary Medical Association - Crisis Management During the 2007 Pet Food Recall

      Underwriters Laboratories - "E85 Dispenser Certification"

      Sides & Associates - AGL Resources Emergency Guide

    Employee Communications

      Brian Woodland, Peel District School Board -Transformational Practices: Working Together for Literacy Success

      Aspen Marketing Services - "TP on Your Shoe"

      Blood Bank of San Bernardino and Riverside Counties - Employee Educational Program

      BT and Limelight Community - BT Community Champions

    Event PR

      Cone and American Heart Association - Start! Launch Event

      International Code Council - Building Safety Week 2007

      Cable Positive - Join the Fight & POP Awards

      JHG-Townsend - Diana Legacy Fund Launch

      JS2 Communications - Outfest: Celebrating 25 Years

      Louisiana Department of Culture, Recreation and Tourism - World Cultural Economic Forum

      Ogilvy Public Relations Worldwide - HHS Take the Lead Pandemic Flu Campaign

      The ONE Campaign - One Vote '08' Launch

    External Publication

      Nevada Cancer Institute/Greenspun Media Group - Breakthrough Magazine

      Children's Medical Center - Beyond ABC: Growing Up in Dallas County

      Seattle City Light - Beyond Stewardship: Seattle City Light 2006 Annual Report

      The Allstate Foundation - Domestic Violence Program Financial Empowerment Curriculum

    Fundraising and Membership Campaign

      UN Foundation - Nothing but Nets Campaign

      Central Virginia Foodbank and Meals on Wheels Serving Central Virginia - Community Kitchen

      Cone LLC - Make-a-Wish Destination Joy

      Gish, Sherwood & Friends - "Join The 10,000" Nashville Area Red Cross

      Martz Agency - All-Star Miracle Home

    Interactive PR and Marketing

      Converseon - Second Chance Tree Project

      American Society for Microbiology - Microbeworld Video

      Cone LLC - Alliance For Climate Protection

      AAMC and GMMB - AspiringDocs.org

      Money Management International - Regiftable.com: Really, You Shouldn't Have!

      Weber Shandwick for Susan G. Komen for the Cure - 25th Anniversary Microsite

    Internal Publication

      Ogilvy Public Relations Worldwide with the Soap and Detergent Association – The Soap and Detergent Association 2006-2007 Report to the Membership

      Baylor Health Care System - Baylor Progress

      The Mount Sinai Medical Center - Inside Mount Sinai

    Marketing Communications

      American Legacy Foundation & the ad*itive - truth® youth smoking prevention campaign

      Dave Thomas Foundation for Adoption - Make the List! - America's best Adoption-Friendly Workplace

      United Cerebral Palsy with BlueCurrent Public Relations - 2007 Elvis Run

      YAI/National Institute for People with Disabilities - The Central Park Challenge - A Day of Hope

    Media Relations Campaign

      Colorado State University Office of Public Relations - Colorado State University in the Denver Media

      Edelman - Bionic Woman Media Campaign

      Weber Shandwick for Susan G. Komen Breast Cancer Foundation - 2006 National Breast Cancer Awareness Month

      AAA of Northern California - Tahoe Wildfires

      Caron Treatment Centers - Sex, Drugs and Alcohol Popular with Some Teens on Online Message Boards

      Jackson Spalding - Atlanta Symphony Orchestra

      JohnstonWells Public Relations - "A Global Call to Action"

      Robert Wood Johnson Foundation Innovators Awards at Johns Hopkins with M Booth & Associates - Extinguishing Big Tobacco's Ventilation Claims

      MWW Group - Breaking the Cycle of Poverty by Eliminating NTDs

      Sacramento - Yolo Mosquito and Vector Control District - Fight the Bite!

    PR on a Shoestring

      Philosophy Communications - Live. Love. Laugh. Learn.

      American Institute of Certified Public Accountants - CPA Ambassador Program

      Impact Public Affairs - CLA - ‘Launch Your Future with Reading’

      Philadelphia Convention & Visitors Bureau - Philadelphia Convention Center Demolition Event

      the bounce agency - Greenville Literacy Association Book Sale

    Press Releases

      AICPA- Helping Americans Get on the Financial Literacy Track

      Guise Marketing & PR - USS Pampanito Submarine 2007 Drydocking PR Campaign

      Robinson Packer & Wannenburg - "Opening of Good Shepherd’s Rehability”

      UT Southwestern Office of News and Publications - Napoleon's Medical Waterloo

    Public Service Campaign

      Cable Positive - Join the Fight & POP Awards

      Centers for Disease Control and Prevention; National Center for Injury Prevention and Control - Choose Respect Initiative

      CMT - CMT One Country: "The Power of One" PSA Campaign

      Fleishman-Hillard and NFPA - Danger of Consumer Fireworks

      Impact Public Affairs - CASLPA – ‘Noisy Toys’ PR Campaign

    Web Site

      Nevada Cancer Institute - Nevada Cancer Institute Website

      Cohn & Wolfe and Starlight Starbright - Starlight Starbright Children’s Foundation and Colgate-Palmolive “Fun Center Vote”

      Women of the Storm

      UN Foundation - Nothing but Nets Campaign

      United Negro College Fund, Inc. - An Evening of Stars® Tribute to Aretha Franklin

    Nonprofit PR Professionals of the Year: VP

      Ellen Lewis - Sesame Workshop

      Phil Zepeda, America's Second Harvest

    Nonprofit PR Professionals of the Year: Director

      Emily Callahan - Susan G. Komen Breast Cancer Foundation

    Nonprofit PR Professionals of the Year: Manager

      Tvon-Lourie Keels - Interfaith Ministries for Greater Houston