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| Awards Timeline |
| Entry Deadline: September 19, 2008 |
| Late Entry Deadline: September 26, 2008 |
| Finalists/Event: December 4, 2008 |
Advertise in PR NonProfit PR Issue:
December 2008 |
PR News' NonProfit Awards Program is solely dedicated to honoring the most talented communicators and teams in this sector. Juggling the needs of various constituents, managing critical public issues, projecting a positive image of an industry and its members—these are the many challenges facing communications professionals at nonprofits and associations worldwide.
Enter PR News' NonProfit PR Awards program and join a distinguished circle of those holding the key to “best practices” in the nonprofit communications arena. We're not looking for the campaigns or initiatives that are just “good” or “make budget”: we're looking for the best, the most innovative, the highly creative, those that exceed expectations. So show us what you've done and get recognized for all your hard work.
The NonProfit PR Awards are presented by the leading industry publication PR News and are judged by a blue-chip panel of communications experts. Winners will be recognized on December 4, 2008 at an awards event in Washington DC, in PR News and on prnewsonline.com
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Sponsor:
Preferred Award Vendor
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This awards program is open to any communications/marketing team at a non-profit organization, association, government agency, NGO or educational institution. Where applicable, categories are also open to corporate PR professionals and PR firms. Size of organization and campaign budget are taken into consideration and will be judged relative to campaign goals and returns.
To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between September 1, 2007 and September 1, 2008. Some of the work must have occurred during this time, but it's not necessary for it to be completed during the eligibility period, and it can be on-going.
The NonProfit Awards are open to all individuals and teams worldwide including:
- NonProfit organizations/associations/government organizations
- PR firms representing a nonprofit client
- Corporate teams partnering with a nonprofit
- NonProfit Colleges and Universities
Winners will be awarded in the following categories:
| Categories |
- Advocacy Campaign and Lobbying Efforts - This category recognizes a campaign or ongoing initiatives utilizing a wide range of strategies (e.g. media, special events, web content,) where outcomes demonstrated change (e.g. legislation passed, funds raised, key support and/or endorsements from other groups, legislators, etc.)
- Blog - Recognizing an outstanding, influential business-related weblog or online journal written by a representative of the organization with the goal of espousing the cause or a certain message and written with flair and personality.
- Corporate/NonProfit Partnership/s - Recognizing outstanding alliance/s with a corporate entity in the past 12 months, with an eye towards exceeding the stated mission of the partnership. Note: It is recommended that you enter partnerships separately, not as a single entry.
- Corporate Social Responsibility Campaign/Initiatives - This category recognizes a particular campaign in which the associations initiatives/brand is aligned with a cause.
- Crisis Management - Communications surrounding any crisis, from an industry crisis to internal executive malfeasance, are eligible in this category.
- Employee Communications - Recognizing outstanding internal PR efforts at nonprofits/associations, including employee communications campaigns and ongoing initiatives to motivate, inspire and retain employees.
- Event PR - Entries should include PR conducted at an industry, association or other event/conference, or a series of events conceived and implemented by your organization (for instance, awareness of an issue). Note: this can include the entering nonprofit’s annual conference, for example, or a public relations efforts at an industry event.
- External Publication (online or print) - This category recognizes an external publication produced by or for a nonprofit. Publication can be a one-time effort or an ongoing publication. Hard copy and electronic publications are eligible; please include 5 hard copies of the publication with your entry. Also include pertinent information from our standard campaign entry.
- Fundraising and/or Membership Campaign - Recognizing outstanding communications surrounding a single or ongoing drive to raise funds or increase membership. Must demonstrate the role of PR in the outcomes.
- Interactive PR and Marketing - The winner of this category will have shown outstanding use of digital media (Web, email, etc) to communicate a message/s. This can include a marketing campaign on your Web site or a partner’s; outstanding email communications and other capitalization of digital media for PR/marketing.
- Internal Publication (online or print) - This category recognizes an internal publication produced by or for a nonprofit. Publication can be a one-time effort or an ongoing publication. Hard copy and electronic publications are eligible; please include 5 hard copies of the publication with your entry. Also include pertinent information from our standard campaign entry.
- Marketing - Recognizing proven success with PR and marketing techniques for a nonprofit organization – judges will look closely at how well you integrated PR and marketing into your communications plan in general or for a specific campaign.
- Media Relations Campaign - Recognizing outstanding strategies and outcomes with either a singular media relations campaign surrounding an issue or a proven media relations strategy whose outcome improved the nonprofit’s standing among its stakeholders.
- Member Communications - This category salutes outstanding public relations efforts to an association’s membership year-round or for a particular campaign.
- Podcast - Entries in this category should focus on the PR efforts surrounding a podcast and/or videocast, whether in the consumer or business-to-business arena.
- PR on a Shoestring - Recognizing outstanding examples of a nonprofit achieving success with limited funds/budget, whether it’s for a single campaign or ongoing PR/public affairs. While “shoestring” is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.
- Press Release - Recognizing one or multiple press releases for how well it’s written and the desired results: ie, hits to Web site; responses to a call for action; inbound inquiries stemming from the release, etc.
- Public Service Campaign - This category recognizes effective television, print, online and radio PSAs for a nonprofit, or produced by a nonprofit. PSA must have run in the past 12 months.
- Volunteer Program
- Web Site - Recognizing outstanding Web sites among nonprofits, from a design, communications and navigation standpoint. Entrants must demonstrate the Web site’s effectiveness in building membership, raising issue awareness and the ways that PR has played a role in the site’s success.
People Categories
- NonProfit PR Professional of the Year (VP and above)
- NonProfit PR Professional of the Year (Manager level)
- Government Communicator of the Year (VP and above)
- Government Communicator of the Year (Manager level)
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[Back to the Top]
(You can either mail your entry or enter online)
Campaign Categories - Compiling Your Entry
At the beginning of your 2-page synopsis, the following information must be listed:
- Category entered
- Title of entry (as it would appear on your award)
- Key contact for entry
- Organization submitting entry (multiple organizations can be listed)
- Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
* If you are mailing your entry, there are no binder specifications when compiling your entry.
Within your 2-page synopsis, please describe your campaign or PR initiative using the following sub-headings:
- Objectives
- Research
- Challenges
- Strategy/ Tactics
- Execution
- Evaluation of Success
- Results (as it relates to category you enter)
People Categories - Compiling Your Entry:
Please include a 2- to 3-page synopsis with the following information:
In 150 words or less, why you or the person you’re nominating should win this award.
AND
In 1,000 words or less, please cover as much of the following, broken down by criteria:
a) Professional PR-related achievements in 2007
b) Specific campaigns or efforts spearheaded by this person and related outcomes
c) Leadership qualities (ability to manage internally, intra-departmentally and externally)
d) Innovative thinking
e) Sound judgment
f) Flexibility
g) Creativity
h) Financial management (where applicable)
i) How this person applied key tenets of PR—from reputation management to measurement
j) Volunteer efforts and other contributions to PR advocacySupporting Materials
Supporting materials should show evidence of the success of your work. Examples include:
- CDs
- Membership & Fundraising Stats
- Brand Media Coverage
- Clippings
- Photos
- Research Documents
- Testimonials
- Web Stats
If You Are Sending Your Entry By Mail
- 3 copies of your completed entry form
- Entry fee (payable to Access Intelligence/PR News)
- Ten copies of your synopsis (per category entered)
- 1 set of supporting material (per category entered). PR News will not return any entries or supporting materials.
Mail Entries To
Lana Zekster, PR News NonProfit Awards
Access Intelligence c/o PR News
4 Choke Cherry Rd, 2nd Floor
Rockville, MD 20850
Please indicate in the left corner of the package the categories you are entering.
Win in more than one category! Multiple entries are accepted and encouraged. A single entry can be entered into one or more categories. Please follow the “How to Enter” instructions above for each additional category you will be entering.
- How Are The Entries Judged?
Entries are judged by a blue chip panel of communications experts, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning and implementation. Our most important criterion is proven success in aligning your strategic objectives with your end goals.
- When will be notified about the status of my entry?
You will be personally contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists are notified at least 45 days in advance of the event in Washington DC in December. Finalists will be announced publicly in October.
- How do increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements, in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
- Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published without approval.
- What is your tax ID number?
52-2270063
Deadline: September 19, 2008 (postmarked)
Late Deadline: September 26, 2008 (postmarked)
All entries must be postmarked by September 26, 2008.
Entries postmarked between September 20, 2008 and September 26, 2008, please add a $150 late fee per entry. Finalists will be notified at least 45 days in advance of the event in Washington DC December 4, 2008. Finalist will be announced publicly in October.
Entry Fees:
The price of each primary entry is $290. Late entry surcharge of $150 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
For sponsorship of the PR News NonProfit PR Awards event and special issue, please contact PR News Group Publisher, Diane Schwartz at 212-621-4964 or dschwartz@accessintel.com.
Please contact Awards Coordinator, Saun Sayamongkhun at (301) 354-1610; ssayamongkhun@accessintel.com.
2007 winners
2006 winners
2005 winners
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PR News Webinar:
Integrating Your PR & Marketing Efforts
Dec. 4, 2008 | More Info.
On-site Measurement Workshop
New York City
Dec. 10, 2008 | More Info.
Virtual Conference
The Perfect Pitch
Dec. 11, 2008 | More Info.
PR News Webinar:
Writing for the Web to Optimize Your PR & Overall Messaging
Dec. 17, 2008 | More Info.
Media Relations Forum
Washington, DC
March 10, 2009 | More Info.
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Dec 04 - Digital Communication for the PR Professionals
Dec 05 - Legal PR Awards - Call for Entries
Dec 08 - Youth Power 2008
Dec 11 - The Perfect Pitch: Tactics for winning media coverage everywhere
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