Presented by PR News & Legal PR Bulletin Saluting Excellence in Litigation and Law Firm Communications
Whether it’s communicating the delicate terms of a merger or acquisition or gaining positive media exposure for a community event, communicators at law firms or communicators in the midst of a lawsuit have a distinct challenge—and their PR accomplishments often go unrecognized. PR News’ Legal PR Awards afford the opportunity to get PR for your PR, to be recognized for the tremendous progress that marketing and communications professionals like yourself have made.
The winners of the PR News’ Legal PR Awards will reflect the creativity, business savvy and media relation expertise of communicators and marketers worldwide. This year, we’ve added 6 new categories that include top spokesperson, best PR and legal counsel team; best media relations during a crisis, and other categories that capture the essence of this dynamic area of PR.
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- Annual Report: honoring the annual report that demonstrates the best and most efficient communication of the company’s financial results and overall positioning.
- Best Spokesperson During Crisis: who is the master of your messaging during a crisis or litigation? This category honors the person who has effectively and consistently conveyed the organization's message. Category is open to any "spokesperson" -- a PR professional, CEO or other executive
- Client Newsletter: recognizing the most effective law firm publication targeted to clients and prospects.
- Community Relations: a successful and creative local effort that highlights a firm's strong corporate citizenship and commitment to its local community.
- Crisis Communications: honoring communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.
- In-House PR Professional: honoring one person who employs the best practices of communications, who goes above and beyond for his/her firm with results-oriented, creative, and mission-critical PR efforts.
- Legal PR Blog - Recognizing an outstanding, influential law-related weblog or online journal written by a representative of the organization with the goal of espousing the brand or a certain message and written with flair and personality.
- Marketing Communications: campaigns in this category combine public relations and communications with traditional marketing tactics for either agency or client promotions.
- Media Event: honoring communications surrounding a single or series of media events conceived and implemented by your organization.
- Media Coverage: honoring outstanding media relation efforts related to the positive media coverage of a law firm.
- Social Responsibility or Philanthropy: Recognizing a campaign or ongoing effort that supports a cause or causes and substantially furthers achievement of the firm's philanthropic goals
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- Crisis Management/Crisis Response: honoring communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.
- Best Litigation Communications: saluting an organization's outstanding handling of litigation among its various publics.
- Best PR-Legal Counsel Team: honoring a team of PR-Legal professionals who employ the best practices of communications, who go above and beyond for their firm with results-oriented, creative, and mission-critical PR efforts
- Best Spokesperson During Litigation or Crisis: who is the master of your messaging during a crisis or litigation? This category honors the person who has effectively and consistently conveyed the organization's message. Category is open to any "spokesperson" -- a PR professional, CEO or other executive.
- Media Relations During Litigation or Crisis: honoring top-level media-related initiatives and responses in the midst of or after a lawsuit or litigation-related crisis.
- Press Release: Recognizing one or multiple press releases for how well it’s written and the desired results: ie, hits to Web site; responses to a call for action; inbound inquiries stemming from the release, etc.
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The Legal PR Awards are open to all individuals and teams worldwide at:
Law Firms
PR Firms
Government Agencies
Nonprofits Corporations
For the law firm categories, campaigns and/or programs being entered can be a collaboration between an agency and law firm client or solely from a law firm.
Compiling Your Entry
At the beginning of your 2-page synopsis, the following information must be listed:
Category entered
Title of entry (as it would appear on your award)
Key contact for entry
Organization submitting entry
Budget (All budget information is strictly confidential and will not be published without expressed permission.)
* There are no binder specifications when compiling your entry.
Your Written Entry
Within your 2-page synopsis, please describe your campaign or PR initiative using the following:
Objectives/Research
Strategy
Evaluation of Success/Results/ROI
Supporting Materials
Supporting Materials should show evidence of the success of your work. It can be any of the following: CDs, Sales Figures, Brand Media Coverage, Clippings, Photos, Research Documents, and Testimonials. Send five copies of your entry form, ten copies of your synopsis, one copy of supporting materials and the entry fee. PR News will not return any entries or supporting materials.
The price of each entry is $260. Late entry surcharge of $130 per category entered. Payment in full must accompany the entry. Entry fees are not refundable.
Lana Zekster, PR News’ Legal PR Awards, Access Intelligence, LLC, c/o PR News, 4 Choke Cherry Road, 2nd Floor,
Rockville, MD 20850. Please indicate in the left corner of the package the categories you are entering.
December 14, 2007 • Late Deadline: December 21, 2007
All entries must be postmarked by Friday, December 14, 2007. Entries postmarked between December 15, 2007 and December 21, 2007, please add a $130 late fee per entry. Finalists will be notified in late February 2008.
How are the entries judged?
Entries are judged by a blue chip panel of communications consultants, educators and PR executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning and implementation. Our most important criterion is proven success in aligning your strategic objectives with your end goals.
When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists are notified 60-90 days after the late deadline. The list of finalists will also appear on prnewsonline.com.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign or crisis response, as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
Regarding sending your entry: contact Saun Sayamongkhun at ssayamongkhun@accessintel.com; Regarding what category you should enter or if you are eligible to enter: contact Amy Jefferies at ajefferies@accessintel.com.
For sponsorship of the PR News’ PR Legal Awards and special issue, please contact Diane Schwartz at (212) 621-4964 or dschwartz@accessintel.com.
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