| Displaying 1 - 20 of 168 matching stories. |
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| 11-20-2008 |
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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope 
The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETC’s goal is...
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| 11-03-2008 |
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How To...Respond to Media's Facts and Opinions
A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a media comment to be inaccurate...
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| 10-30-2008 |
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Measuring Social Media Efforts: How & Why You Need to Do It
Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s messaging in this...
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| 10-30-2008 |
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Using Twitter to Join the Conversation
Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social...
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| 10-27-2008 |
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Measuring ROI in the Blogosphere: Harnessing an Unregulated Space
To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% of all Internet users read blogs; Almost half...
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| 10-27-2008 |
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How To...Think Before You Send E-Mails
Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at lightning speed, too often we don't respect...
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| 10-27-2008 |
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Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled
Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today will use a search...
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| 10-23-2008 |
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E-Mail Marketing's Missed Opportunities
*You've Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the "Elements of...
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| 10-20-2008 |
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Keyed Up: SEO Success Requires Decoding the Keyword Puzzle
Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google search's returned results. What these executives don't...
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| 10-20-2008 |
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Measuring Agency Profitability Goals: How You Can Reach Them
Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I'm here to tell you that attention to performance metrics can spell the...
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| 10-20-2008 |
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Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships
As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s interesting to see what works, what doesn’t and how we, as PR pros, can...
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| 10-20-2008 |
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Managing a Crisis Online: Heading Off a Disaster in Cyberspace
In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this more evident...
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| 10-20-2008 |
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Free Tools for Conducting Keyword Research
Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com...
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| 10-15-2008 |
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All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work
Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut...
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| 10-13-2008 |
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Closing the Gap With the C-Suite: Digital Times Call for Digital Measures
Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their strategies...
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| 10-13-2008 |
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Social Media Measurement Lags Behind in Rising Tracking Trend
Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than...
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| 10-13-2008 |
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Tip Sheet: Lessons Learned From PR Cases Abroad
When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to be a handout for a "Teaching the Teachers" workshop...
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| 10-01-2008 |
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Five Ways to Get Great ROI in Media Relations Research
While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. ▶ Do you provide content for the media analysis or do I? An “all-in-one” solution is...
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| 09-29-2008 |
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Social Media Survey: Execs Have Motivation, Lack Confidence
The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a...
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| 09-22-2008 |
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Hoax-Busting: Managing Gossip and Rumors Online
We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food; or the blog post claiming a trendy fashion store is...
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November 21, 2008 
